Public affairs is the strategic management of decision-making processes in the dialogue between politics, business and society. It integrates businesses, associations, interest groups and organizations into this process in the long term.
Public affairs organizes the external relations of an organization, above all, with governments, parliaments, authorities and communities. Public affairs is the representation and mediation of the interests of organizations, employees and members in a political context. This can be done either directly or indirectly, via decision-makers or opinion-formers, or via advertising and the media.
Public affairs is thus not limited to the interests of business, but also embraces social, societal and other interests. The scope of public affairs reaches from the joint shaping of legislative and administrative areas of activity to active involvement in controversial public debates. In doing so, public affairs is based on the awareness that business must now operate to an ever increasing extent in the public sphere.
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